Delta moves toward eliminating set prices in favor of AI
Delta's going to start charging based on "AI", through "a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022."
Prediction: this is going to be absolutely terrible for consumers, with predatory pricing based on race, sex, income classes, and other illegal inputs, laundered via opaque "AI". I can only hope they won't be legally permitted to apply this for EU-based customers.
Tags: pricing delta consumer ai privacy data-protection grim capitalism travel fetcherr