Social Media Is Now Parasocial Media - danah boyd, 2026
danah boyd is 100% correct here; what was once "social" media is no longer so. Nowadays it's parasocial:
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.”
Tags: parasocial social-media social-networking web internet