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AI and Semantic Pareidolia: When We See Consciousness Where There Is None:
The article introduces the concept of “semantic pareidolia” -- our tendency to attribute consciousness, intelligence, and emotions to AI systems that lack these qualities. It examines how this psychological phenomenon leads us to perceive meaning and intentionality in statistical pattern-matching systems, similar to seeing faces in clouds. It analyses the converging forces intensifying this tendency: increasing digital immersion, profit-driven corporate interests, social isolation, and AI advancement. The article warns of progression from harmless anthropomorphism to problematic AI idolatry, and calls for responsible design practices that help users maintain critical distinctions between simulation and genuine consciousness. It is the English translation and adaptation of an article originally published in Italian in Harvard Business Review Italia, June 2025.
(via Rob Pike)
Tags: via:rob-pike ai pareidolia paredolia brains illusions llms ethics consciousness