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“One of the biggest threats to progress on climate change is misinformation. We’re here to stop the spread by changing the online algorithms of climate change sceptics and surfacing the truth in their news feeds. But we need your help. Send this link to any climate change sceptics you know. It’ll take them to what looks like a normal website for a cookie recipe. Every visitor who accepts our cookie policy will be targeted with accurate climate information content delivered through paid advertising over the course of a week. Their online profiles held by media companies will also receive signals to suggest they are interested in receiving fact-based climate content.” (via thejokersthief on ITC)
(tags: cookies targeted-ads climate-change news facts)