Unbound: The Crowdfunding Cargo Cult – Telegraph Blogs : ‘why was Unbound set up in the first place? It’s because they constructed a cargo cult, believing that if they mimicked the superficial elements of successful crowdfunding, they could enjoy the same success as others – but perhaps even more, thanks to their relationships with publishers, agents, authors, and the media.’ They’re not the only Kickstarter-cargo-culting company, too. via waxy
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