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meet the enemy

WSJ: For Bulk E-Mailer, Pestering Millions Offers Path to Profit.

I’m just trying to make a living like everyone else, says Ms. Betterly. … (she) quickly discovered that she could make a profit if she got as few as 100 responses for every 10 million messages sent for a client, and she figures her income will be $200,000 this year.

And she’s based in Tampa, Florida. What is it about Florida?!