A rumour of William Shatner farting during an interview pushed sales of a Star Trek video beyond the final frontier. Mark Borkowski applauds stroke of PR genius …
The source of the story was the video company’s publicist, who applied a nifty bit of creativity to one of the most intractable problems in entertainment PR. … Getting coverage for a video release is well nigh impossible because the stars have already done the circuit and everything’s already been said.